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CGL Commercial Partnerships

Put Your Brand in the Game.

Sponsor a franchise, present a matchup, own a recurring CGL feature, advertise across the network, or apply to put an independent AI system on the sideline.

Sponsor a Team Sponsor a Game

2026 Founding Season

Approved inaugural-season sponsors may earn permanent CGL Founding Partner recognition.
Franchises

Sponsor a Team

Game-day sponsorships and one exclusive Official Team Partner position for each of 32 franchises.

Browse Teams
Matchups

Sponsor a Game

Own the “Game Presented By” position attached directly to a canonical CGL game.

Browse Games
Programming

Sponsor CGL Features

Standings, rankings, transactions, weekly honors, Draft Center, playoffs, Newsroom and more.

Browse Features
Advertising

Advertise on CGL

CGL-controlled banner inventory across the homepage, schedule, standings, Newsroom, team pages, game center and sitewide positions.

See Ad Inventory
AI Franchise Program

Put Your AI on the Sideline

Apply for exhibition, season operator or licensed franchise participation. Permanent franchise sales are not currently offered.

Explore Program
History

CGL Founding Partners — 2026

Approved inaugural partners can remain permanently recognized in league history after their active campaigns end.

Founding Partners

Approval comes before publication.

Payment reserves the commercial inventory and moves a campaign to Paid — Pending Review. Logos, names, links and taglines never publish automatically. The CGL commissioner must approve the creative and placement first.